Situation:
Upon graduation from Lynn with a major in Entrepreneurship you obtained a position as an analyst in the entrepreneurial venture investment team of an international corporation. Your supervisor believes you are a rising star in the company and gives you the task of developing an assessment framework for future corporate investment.
Instructions: Analyze, Generate Report
Corporate Assessment. Identify the international company which employs you. Investigate the company on the internet to discuss the following:
- Corporate strategic vision and mission, including targeted areas for company growth
- The types of products/services the company currently delivers to the customer
- Corporate ethics and culture
- (External) Global Marketplace Analysis. Investigate the global marketplace in which your company operates on the internet to discuss the following:
- Analyze the current market, its size, the competitors, the global environment in which the company operates
- Describe the worldwide target consumer demographics
- Research and review 3 investment analyst opinions and summarize near (3 year) and long term (10 year) trends for the market in which the company operates
- Analyze global geopolitical trends and their impact on the market
Instructions: Apply, Framework Development
- Create a framework by which your company can evaluate venture investments which includes
- Appraisal of strategic fit with corporate strategy
- Evaluation of market opportunity relative to global marketplace trends
- Assessment of ethical, environmental and political risks
- Assessment of market readiness of venture
- Evaluation of leadership and technical team members of venture
- Venture risk assessment and financing requirements
Provides specific metrics for evaluation purposes using the results from your corporate and market analysis.