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Customer Profiling

Understanding your customer profile is essential to the overall marketing plan. Customer profiles also help with selecting the correct media for the target markets, positioning, and segmentation.


Provide a brief description of the product/service with which you will work.

Visit US Framework and VALS™ Types and complete the following:

  • Choose three possible profiles for your product’s audiences. NOTE: You can take the VALS survey if you wish.
  • Explain why you are targeting these segments. Provide three possible places to advertise to these audiences.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.


1st Interactive Response:

  • Analyze one student’s analysis of and rationale for product target market profile. Critique the selections.

2nd Interactive Response:

  • Analyze another student’s discussion of customer profiling. Share ideas or techniques that can be used in communicating the product message with the target.

Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

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