Electronics manufacturer SE must decide whether or not to invest in the development of a new type of battery. If the development succeeds, the market for the battery may be large or small. If it doesn’t succeed, the development efforts may or may not generate minor innovations that would offset some of the battery’s development costs. The tree below summarizes the decision. The EMV of developing the new battery is $300,000. Based on EMV, SE should develop the battery. If the manager chooses not to develop the battery, which of the following best describes the manager’s attitude towards this decision? Risk averse. Risk neutral. Risk seeking. Cowardly.

Electronics manufacturer SE must decide whether or not to invest in

the development of a new type of battery. If the development succeeds, the market for the battery may be large or small. If it doesn’t succeed, the development efforts may or may not generate minor innovations that would offset some of the battery’s development costs. The tree below summarizes the decision.

The EMV of developing the new battery is $300,000. Based on EMV, SE should develop the battery. If the manager chooses not to develop the battery, which of the following best describes the manager’s attitude towards this decision?

Risk averse.
Risk neutral.
Risk seeking.
Cowardly.

 
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