From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region.
You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization’s business, mission, and goals designing and planning the entire function.
1. Introduction, Goals and Objectives**(The minimum number of words 250)
2. Environmental Analysis**(The minimum number of words 250)
3. Target Market Analysis** (The minimum number of words 250)
4. SWOT Analysis** (The minimum number of words 400)
5. Marketing Mix (4 P’s ) Analysis** (The minimum number of words 400)
Details for each point are included in the attachments**
Instructions : Follow the instructions in the attached files carefully
- Justify your answers, with the help of course materials, Text Book, Online resources.
- Referencing is necessary and student must apply APA Referencing Style.
- Plagiarism is prohibited
- All answered must be typed using Times New Roman (size 12, double-spaced) font.
