We have a Simulation project which sales bikes on a virtual world and it have 6 quarters. You need to analysis the resources I send you and follow the instructions below.
Analysis from Place and Price perspective based on the information I gave you and then write how you would do it differently. Here are the strategies you need to use choose one or more from it.
I have attached first quarter below.
Marketing environment
- Competitive analysis
- Technological change
- Market research
- Initial research data
Market segmentation strategies
- Target market strategy: Undifferentiated, differentiated, concentrated, customized etc.
- Positioning strategy: market leader, Number 2, Flanker, Gorilla, etc
- Product strategies/tools
- Product classification and the implications on strategy
Pricing strategies
- Type of market: Monopoly, oligopoly, monopolistic competition, pure competition
- Pricing objectives: Sales, market share, profit, competitive impact, image, customer satisfaction, etc.
- Pricing strategies: Prestige, differentiated, premium, demand pricing, target costing, cost plus, price lining, Sales promotions (rebates), EDLP, competitive etc
