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simulation marketing analysis

We have a Simulation project which sales bikes on a virtual world and it have 6 quarters. You need to analysis the resources I send you and follow the instructions below.

Analysis from Place and Price perspective based on the information I gave you and then write how you would do it differently. Here are the strategies you need to use choose one or more from it.

I have attached first quarter below.

Marketing environment

  • Competitive analysis
  • Technological change
  • Market research
  • Initial research data

Market segmentation strategies

  • Target market strategy: Undifferentiated, differentiated, concentrated, customized etc.
  • Positioning strategy: market leader, Number 2, Flanker, Gorilla, etc
  • Product strategies/tools
  • Product classification and the implications on strategy

Pricing strategies

  • Type of market: Monopoly, oligopoly, monopolistic competition, pure competition
  • Pricing objectives: Sales, market share, profit, competitive impact, image, customer satisfaction, etc.
  • Pricing strategies: Prestige, differentiated, premium, demand pricing, target costing, cost plus, price lining, Sales promotions (rebates), EDLP, competitive etc
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