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Stopping Out-shopping

Write a four to six page paper in which you:

  1. Based on the      textbook’s summary ofTimothy’s philosophy of continually striving for      excellence, determine whether or not Scarlet Hospital was prepared to      compete with the establishment in Salem even before the highway      improvement mandated suchan upgradein delivery health care services. 
  2. Examinethe      potential lessons that the “Stopping Outshopping”case could teach health      care executives about complacency.
  3. Evaluate the      potential value of Michael Porter’s Five Forces analysis and SWOT Analysis      for effective decision making, in its ability tohelp Scarlet Hospital      protect its market share and thus decrease the chance of losing patients      to other institutions in Salem.
  4. Appraise the      value of the Balanced Scorecard model inits ability to help Scarlet      Hospital executives reinforce its defensive marketing strategy.
  5. Propose a one      (1) page offensive marketing strategy (e.g.,communication, branding,      innovation, etc.) that Scarlet Hospital shoulddeploy in order to turn the      table on Salem-based health care providers and improve its competitive      marketing position.
  6. Use at least      five (5) quality academic resources. Note:      Wikipedia and other Websites do not qualify as academic resources.
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