Week 1 BUS 620
Read Case #10- Good Hotel: Doing Good, Doing Well? and answer the following questions:
- What is the vision/mission behind the Good Hotel concept?
- What three alternatives is Pam Janusz considering
for herrecommendation to the new ownership of Good Hotel? Provide pros and consof each.
- How would you characterize Good Hotel’s
- What is JdV’s marketing strategy to promote Good Hotel? Is this strategy sufficient?
- How would you competitively position Good
Hotel relativeto its rivals?
Make sure you provide substantive
graduate level answers.
Make sure you use adequate, credible and reliable APA source citations to support your work.
**Minimum word count 900 words 3 pages min**